• Do you want to reach more customers and grow your plant-based business?

    We enable impact businesses to be greater and change the world sooner

  • Imagine

    Your staff and customers are raving fans of your business.
    Your culture lifts and your brand speaks for itself.

    You have all the funding needed for growth

    Your business is loved by the community.

    You are the catalyst for change.

  • Our Why

    We believe business is the catalyst for changing the world

    Plant-based businesses create a massive positive social impact - that's largely unknown.

    We enable business owners and leaders who think differently.

    We believe businesses who create a better world will be rewarded for it.

    We exist to bring this about sooner.


    Click to find out how the Purpose (WHY?) matters most


    Start here

    We work with leaders to distil their purpose and express this within the business. The purpose is clear when the vision and values are embodied in the business. Every business starts with a purpose. Every person can have a sense of purpose. When these align, magic happens. Click on the lightbulb to see the importance of WHY with Simon Sinek. We apply these modules to elicit the why in your business.

    Click to find out why People are the key of your business


    Most Valuable Asset

    Human capital is the key to innovation, remaining competitive and future growth. The full-time employee spends more awake time at work than at home. And yet, research suggests only a minority of employees are fully engaged at work. We provide strategies to engage your staff, thereby attracting and retaining quality talent. Click on the people to find out more.

    Click on the Global Goals to find out more


    Contribute to the world

    Every business has an opportunity to shape the social fabric of their community. They also have an opportunity to contribute and help alleviate the ecological challenges facing the planet. Once the Purpose is clear, and the People engaged, the contribution can be found. Click on the Global Goals to find out more.


    Key Drivers

    We analyse financial data and behaviour, to identify the key profit drivers impacting the bottom line. Financial measures are accepted as a lagging, yet crucial, indicators of the health of ​a business. We assist creating business wellbeing scorecards to pro-actively monitor the business as a whole.

  • Bob Ratnarajah

    Director & Principal Consultant

    Having created brands and worked at Virgin, Bob knows what it takes to embed the vision and values into an enterprise.

    Bob has founded & co-founded two Not-For-Profits, demonstrating the ability to harness the power of purpose, through social innovation, to create a large following.

    Bob has cultivated conceptual ideas through the evolutionary stages of development, thereby setting a foundation for tangible enterprises.

    From start-ups to small, medium and large multi-nationals, in both Australia and the UK. We understand the challenges and complexity a business endures at different stages of growth, restructures and acquisition.


    The experience spans across a number of dynamic commercial sectors like Telecommunications, Business Services, Hospitality, Biotechnology, Media, and Health Start-up.


    Our current focus is consulting to plant-based businesses. We see these businesses creating a very high social impact on our health and the environment.


    Bob has contributed to a number of NFP’s like 350.org, Blackdog, Greenups, Make Poverty History, Meat Free Week, Mindful in May, Tribal Warrior, Tamil Young Professionals Network & V Stars.

    Having held forums on community building topics of wellness, sustainability and building vibrant communities, Bob has woven a variety of interests together in the LOHAS (Lifestyles of Health and Sustainability) Sector. The world is now recognising this as Social Impact.


    Bob has also presented internationally on Wellbeing, Happiness and the exponential growth of the Vegan (plant-based) movement.


    We have a team of experts in the areas of Taxation & Structures, Legal, Finance,

    Product & Digital Marketing & HR Specialists & LEAN Specialists


  • Services

    We distil the Purpose, People, Planet & Profit Strategies to maximise your Organisational Wellbeing


    Results Based

    Executive coaching and facilitation using the leading mind tools to distil the key priorities



    Internal & External

    Short term consulting to longer term internal consulting and project managing.


    Thought Leader

    On the challenges faced by the Australian economy & how to overcome them with the Purpose, People, Planet & Planet stategies

  • Subscribe

    To be a greater catalyst for change in the business world, subscribe to find out more.

  • Clients & Associations

    Here are some of the clients and campaigns we have served.


  • Articles

    July 2, 2018 · vegan,Sustainability,Shared Value,Growth,Disruption
    January 31, 2018 · Purpose,Sustainability,Engagement,Growth,Shared Value
    June 30, 2017 · Housing,Disruption,Recession,Engagement,Purpose
    More Posts
  • Contact

    Beta Catalyst Consulting is based in Sydney, Australia. For interstate or international inquiries, please complete your details below.

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