Power of Purpose and the Surprise at Naturally Good Expo
Consumer Trends from Australian and the US at the Naturally Good Expo
Many large corporates are changing for the better. They will start to ‘do good’ to win over the public, e.g. Unilever and vegan magnums.
While this is a good thing, the ‘conscious consumer‘ will expect purpose-based businesses, like yours, to outshine them.
Our Business Growth Readiness Diagnostic allows businesses to measure how they are performing in five key pillars:
Measuring these pillars leads to identifying & strengthening strategic gaps – which attracts consumers and investors.
If you would like to find out more, do contact us for a 15 complimentary session.
Naturally Good Food Expo
I am happy to share there is a massive shift towards plant-based at the Naturally Good Expo this year. Sure there was the usual manuka honey, whey & now insect protein, but the vast majority of the food items were completely plant-based.
It was also great to see familiar faces present at the expo.
Holding a stall at the expo is a considerable investment. And yet, all of these stallholders were blown away by demand this year.
The buyers were out! All the major grocery buyers and distributors are looking for plant-based products because of consumer-led demand.
In summary – if you have a quality plant-based product – now is your time to shine!
If you are not sure about your next steps, do contact us to find out how you can put yourself in front of buyers.
Naturally Good Expo Business Summit
The business summit is where industry thought leaders and businesses share industry trends and their success stories. It’s well worth attending.
Other Grocery trends: much of the middle areas in the grocery aisle are in decline, from sugary cereals to salad dressings to canned soups. What is on the up? All things related to health.
The future is looking bright for vegan and plant-based. Here’s to your business and personal success.
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